The Internet of Things (IoT) and digital information landscape have emerged as the new lifeblood of society and commonly referred term 'data' has become the fuel of human life in the contemporary world. IoT services, human action sensors, and artificial intelligence (AI) in data analytics further underscore technology's pivotal role in shaping our cyber spectrum. The insights showcase Pakistan’s considerable data reliance in the era of surveillance capitalism. Big data manipulation has innovative analytics for tech based future of Pakistan as shown in Figure 1.
Similarly, Big tech giants like Google, Meta, and Twitter have great access to mass surveillance with the help of big data. However, the increasing significance of Big Data in the surveillance market poses substantial challenges and risks, particularly concerning privacy, security, ethics, and social justice. The power to generate, store, manage, retrieve, and manipulate mass surveillance data has become a digital capital that dictates influence in the cyber and physical world.
Pakistan faces the challenges posed by tech giants in terms of surveillance capitalism including; Google, Facebook, Amazon, Microsoft, and Apple, exert a monopolistic influence. Despite being the fifth most populous country globally, Pakistan's reliance on third-party platforms for digital data sharing results in significant economic losses. Furthermore, there is a lack of coordination among various institutions handling big data, both at the public and private levels, which has raised concerns about data security, privacy, and the potential for unintended consequences in the digital realm of Pakistan.
Moreover, all data from the national spectrum to the end user is being clouded in the spaces of tech giants under their surveillance mechanism. Predominantly, institutions like the National Database and Regulatory Authority (NADRA), Pakistan Telecommunication Authority (PTA), Pakistan Bureau of Statistics (PBS), Security and Exchange Commission of Pakistan (SECP), State Bank of Pakistan (SBP), Federal Board of Revenue (FBR), Higher Education Commission (HEC), Ministry of Information Technology & Telecom (MoITT) and Federal Investigation Agency (FIA), etc. are handling the data and information in their domains.
On the other hand, the private sector handles large volumes of data within their respective domains without a standardised method for sharing or safeguarding data dissemination. The unreliable access and misinformation have also been hitting privacy concerns, ultimately linked to the National Security of Pakistan. Several legislative initiatives have been taken in the past, including the Pakistan Act of Electronic Crime (2016) and the Personal Data Protection Bill (2023), which are not approved and only demand the setting up of Data Protection Authorities (DPAs) at the Federal and provincial levels. However, such bills and policies are still awaiting the regulation and implementation.
Pakistan is unlike in the practical application of Big Data as compared to some peer countries such as; Vietnam, Malaysia, Korea, and India.
In this way, Pakistan does not yet possess a data governance framework, national data strategy, national data ecosystem, and innovative data technologies. In this regard, the following is recommended: -
In conclusion, big data governance's evolving landscape presents challenges and opportunities for countries like Pakistan. The ability to store, manage, and utilise vast surveillance data has become a pivotal aspect of modern digital capital, exerting influences across cyber and physical domains. As we navigate the complexities of big data governance, it’s essential to view data not merely as a commodity but as a traded product with inherent value. Finally, leveraging big data effectively can empower developing nations towards self-sustainability, reducing reliance on donor funding through strategic resource allocation, planning, and facilitating improved economic conditions. This, in turn, fosters new markets and trade partnerships, expanding opportunities for trade and investment. By embracing this perspective and adopting forward-thinking strategies, Pakistan can effectively navigate the data revolution, unlocking its full potential for societal advancement and economic prosperity.
The views expressed in this Insight are of the author(s) alone and do not necessarily reflect the policy of NDU.